measure : analyse : iterate


If you are looking for training on using data and metrics to drive fundraising strategy, I provide all sorts of training options for all different levels. I have online self-paced learning, online instructor-led group discussions, and I am available for coming in-house for multi-day training.

Speaking credits include the NTEN Nonprofit Technology Conference, The Donor Participation Project, AFP Banff Compass, AFP Calgary Compass, Canadian Council for Advancement in Education National Conference, Blackbaud Conference for Non-Profits. I also speak at private events, and do many webinars and lunch and learns.


I am always trying to find more robust metrics and new ways of describing the complexities of fundraising. This includes formulas that I have developed, structures to describe the data, and many of the contributions to the industry through content, podcasts, etc.