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Donor Responses to Out-group Beneficiary Profiles in Direct Mail Fundraising: A Canadian Case Study
Co-authors: Christopher Dougherty, Crystal Mahon https://www.tandfonline.com/doi/full/10.1080/10495142.2022.2133061
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fundraising metrics
Co-authors: Christopher Dougherty, Crystal Mahon https://www.tandfonline.com/doi/full/10.1080/10495142.2022.2133061
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